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COMPANY PROFILE

VTA Corporation Sdn Bhd is a pioneer and leading provider of Visitor Traffic Analyzer. We have successfully designed and manufactured reliable hardware and intuitive software solutions. Our objective is to help our customers maximize their business potential, irrespective of the type of business operations. Retail stores & chains, shopping malls, museums, libraries, and even public sectors can apply our complete solution to effectively measure visitor traffic patterns to improve key performance indicators.

With the help of VTA:

VTA allows retailers to track the number of customers entering or exiting the store at any given time. By understanding traffic pattern and using the information to optimise marketing efforts, retailers will be able to determine the actual number of potential customers that are actually in the store and how to convert them from being a visitor to a customer. There are several factors affecting the customers' buying decision, such as:-

  • Product availability & suitablility
  • Pricing and promotions
  • Store display
  • Staff availability

THE IMPORTANCE OF VISITOR COUNTING

  • Customer flow analysis is the key to commercial success and maximizing investment returns.
  • Effective evaluation of advertising and promotions.
  • Accurate evaluation of trading hours and staff scheduling.
  • Ability to track staff training effectiveness and their performance.
  • Monitor and compare current vs historic data of multiple business locations.
  • Evaluate influence of tenant change and impact in shopping malls.
  • Ensure compliance with safety regulations and crowd control in malls